18 Jul Not everything is sharable

When you work in the creative industry, you’re often working in a world of secrets. Whether it’s designing a marketing campaign for a new product launch, or are working on branded video content for a client that stretches over 6 months… you typically are under strict a NDA (Non Discloser Agreement) to keep  information private about the product or project you’re working on a secret. It can be a mysteriously, awesome secret to keep like when I worked on the new Apple iTunes campaign launch over 12 years ago or when Berad Studio documented the year-long design process of the new Hawaiian Airlines uniform roll out.

In a world where it’s popular to tell everyone where you’re going and what you ate for every micro meal of the day, it can sometimes feel restricting keeping your digital lips sealed for so long. Especially when you regularly travel for the project. There have been many occasions over the last few years where  I’ve had to keep secrets even from family and friends, not letting them know where were going or what we were doing.  It may sound sketchy, but it’s purely about privacy of the project.

On the opposite end of the spectrum, I have friends who prefer to stay anonymous or communicate with the cyber world through a nickname or brand name. They don’t want the attention or spot light on their personal lives or invading the homes, so they opt for a less public persona. I can fully admire that type of publicity filter in todays world of self promotion.

There are also not so fun things in our lives that are just a little too painful or personal to air out with the entire internet. I am learning a ton about discernment and purposeful sharing rather than sharing “just to be a part of the conversation.”  We all knew that kid in high school who always had something to say even though they had no information to contribute… I don’t want to be that guy. 🙂

How do you use social media?